emballe-moi (wrap me up)
Advertising, this disproportionate social phenomenon, reveals a cynical idea, which transforms the world into merchandise. The message, constantly repeated, is clear: consumption is the solution to all problems. Merchandise is the center and the meaning of life, the (super) market its temple. With this new piece the choreographers and the five performers throw a light on the seducing techniques of this system â advertising - at the service of Â«the consumer society Â» emballe-moi (wrap me up) explores with humor the conditioning of mankind to this dominant ideology - in an urge of a change.